Unlocking Potential,
Inspiring Change
Empowering women in accountancy to lead, connect, and transform.
We are increasing board representation and breaking barriers through mentorship, networking, and collaborative growth.
About usMeet the team
Nerys was inspired to co-create Potentia, having seen firsthand the gender imbalance as finance professionals progress through their careers. She is passionate about supporting her network to achieve their career aspirations and to increase the number of women in senior leadership positions. For more women to get a seat at the table, we need a better table.
Sian is one of the Co-Founders at Potentia, which she established alongside Nerys Walters to support and connect women in finance. Potentia is a community rooted in shared ambition, insight, and support. Sian is looking to relocate to the US, she is focused on growing Potentia’s presence across North America and connecting with CFOs, NEDs, and senior finance leaders. Potentia was born from a desire to pay forward the support Sian received from her incredible network of women throughout her career. She is passionate about helping women and ultimately reshaping boardroom diversity.
Emma Winsey is a versatile B2B marketing leader with over a decade of experience crafting strategic, high-impact campaigns across various sectors. Currently, Head of Marketing at Potentia, Emma brings a wealth of expertise in positioning brands, driving demand generation, and nurturing strong stakeholder relationships. A champion of inclusive practices, Emma deeply understands the powerful role of marketing in fostering meaningful engagement, both internally and externally. She excels at translating business goals into engaging content, aligning cross-functional teams, and delivering measurable results.
As Head of Operations at Potentia, Holly oversees the planning and execution of our networking and speaking events, creating meaningful spaces where women can connect, share, and learn together. Holly joined Potentia because she truly believes in its purpose to increase female representation on boards and impact the number of women in CFO positions, through creating a supportive community where women uplift one another. Meeting these women and seeing the difference Potentia makes firsthand continues to inspire her every day.
Leanne was inspired to be involved with Potentia following the positive impact the platform and network had for its members in its first year, particularly through the mentoring scheme. As a recruiter with over nine years of experience in charity finance & accounting, Leanne has built a network of accomplished female leaders whom she is privileged to be able to connect and champion. Outside of work, she enjoys keeping active, co-parenting her cocker spaniel Roy and travelling. Leanne has also been a Spanish language student for 5 years.
Angela is a Senior Manager at Altum Consulting with over 20 years’ experience in financial recruitment. As Head of Membership at Potentia, she leads community growth and engagement, supporting women in finance through networking and mentoring. She previously founded Women with Ambition in Western Australia and recently completed a DEI certification from the University of Cambridge. She’s passionate about building inclusive, empowering spaces for women in the industry.
Continuing on from the great work of Sian and Nerys, Bryony has joined Potentia to help with further scaling our members’ network. Bryony is part of Azura Search, the executive search part of The Altum Group, where she is responsible for placing senior finance appointments and has a great network. Through her role, she’s always felt truly passionate about ensuring inclusivity and diversity are front of mind when hiring. This has inspired her to join Potentia, where she can really make a difference to drive this agenda. Outside of work, Bryony is a keen traveller, having visited 45 countries.
As Head of HR & Events at Potentia, Kelsey brings together the heart and logistics of our community. She leads with a people-first approach, ensuring culture thrives while designing events that foster genuine connection, learning, and inspiration. Kelsey is passionate about Potentia’s mission to elevate female representation on boards and increase the number of women in CFO roles, Kelsey brings both strategic insight and heartfelt dedication to her work. Witnessing the growth and connection within the community continues to fuel her commitment every day.
Our founding year
achievements
We grew from 10 Founding Members to a thriving community of 142 within one year.
We matched 31 mentorship pairs, providing crucial support at pivotal career moments.
We hosted 9 high-impact events, from thought leadership sessions to our landmark launch event.
Explore our membership options
Free membership
Join our community and unlock your potential. Gain access to exclusive events, mentorship, and resources that are tailored for women in accountancy.
For ambitious professionals and organisations championing female leaders. Join our community to connect, grow, and break barriers together.
Corporate membership
Nurture your top female talent. Gain priority access to CPD events, expert guidance, and valuable connections that develop future boardroom leaders.
Meet the mentor
“Potentia is an amazing opportunity to help others and give women the support that was missing when I was starting out in my career. It also aligns with my beliefs that as a group of senior female leaders in Finance, we should have a voice to drive change & shape the future for others. Potentia gives us that opportunity to speak out and make things happen…watch this space!”
“I believe mentors can help inspire and motivate the next generation of leaders. Mentoring women helps them ideate what they can achieve”.
“I want to support my mentee to reach her career goals. I have learnt numerous lessons throughout my finance journey, and I hope through sharing my own experiences that I can smooth my mentee’s journey through their own career path.”
“I am very proud to be part of Potentia and looking forward to what we can achieve as a group.”
“Potentia has brought together a fabulous group of strong women in finance leadership roles and I fully support the vision to do whatever we can to continue to increase female C-suite representation. Potentia gives us the chance to actively do something to help achieve this goal and a platform for our voices are heard.”
“I wanted to get involved with Potentia so that I can share my experiences and to support future finance leaders to achieve their goals. It’s important to me that we encourage greater representation in general in the Boardroom and I see supporting groups such as Potentia, as an important step towards this.”